Visit Oman Partners with Leading Exhibition Organizers to Enhance Travel Experience for MICE Sector and 2026 Exhibitions

Written By: Anweshan Acharya

Anweshan Acharya

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March 30, 2026 9:00 AM |

In a strategic move to strengthen its position in the Meetings, Incentives, Conferences & Exhibitions (MICE) sector, Visit Oman has partnered with three prominent exhibition organizers to enhance the travel experience for visitors and participants arriving in the Sultanate of Oman throughout 2026.

Visit Oman Expands MICE Offerings with Key Partnerships

Visit Oman has formalized strategic agreements with three leading exhibition organizers: CONNECT, a brand of Oman Exhibition Organizing Company; Arabian Research Bureau; and Al Nimr International Exhibition Organizers. These partnerships will designate Visit Oman as the official Travel Experience Partner for various major exhibitions and conferences taking place across Oman in 2026.

The agreements aim to position Oman as a regional hub for business travel and large-scale events, while offering seamless travel experiences for international participants and attendees. Through these partnerships, Visit Oman is looking to leverage its infrastructure and services to meet the growing demand for business tourism in the country.

Streamlining Travel for Attendees with Integrated Solutions

Visit Oman’s primary focus is to create a streamlined, digital travel experience for exhibition attendees. The organization will deploy a comprehensive, integrated travel ecosystem designed to simplify the travel process for international visitors. This platform will allow for a hassle-free experience, from planning and booking to arriving in Oman and participating in events.

To achieve this, Visit Oman will offer a dedicated platform for each exhibition, where participants can book their travel, accommodation, and other services in one place. Key features of this platform include:

• Tailor-Made Travel Packages: Custom travel packages will be developed for each exhibition, designed to meet the specific needs of attendees.
• Visa Assistance Services: Simplified visa facilitation for international visitors will ensure a smoother entry process into Oman.
• Comprehensive Travel Add-Ons: In addition to travel booking, the platform will offer ancillary services such as transfers, sightseeing tours, and curated local experiences.
• One-Stop-Shop Booking: A unified booking experience will give attendees access to flights, hotels, transfers, and activities all in one place.

A Year of Major Exhibitions and Conferences in Oman

Oman is set to host a series of significant business and cultural events throughout 2026. Thirteen major exhibitions are scheduled between February and December, including the IORA Aquaculture and Fisheries Business Forum, the Oman Petroleum & Energy Show, Oman Sustainability Week, Oman Design & Build Week, and COMEX. These events are expected to attract thousands of international participants, and Visit Oman’s integrated travel platform will play a key role in supporting these events.

By offering tailored travel solutions, Visit Oman aims to elevate the experience for attendees and demonstrate the country’s potential as a prime destination for business tourism in the region. The new partnerships are aligned with the nation’s strategic goal of becoming a leader in hosting international conferences and large-scale exhibitions.

Empowering Local Providers Through Digital Ecosystem

One of the standout features of Visit Oman’s new travel platform is its focus on supporting local businesses. The platform connects trade partners and travelers to a wide network of over 200 local tourism providers, many of which are small and medium-sized enterprises (SMEs). In addition, the platform includes more than 80 international airlines and 100+ accommodation options, making it a one-stop solution for visitors seeking to book travel and experiences in Oman.

The integration of local tourism providers into the digital platform will provide them with greater exposure to international travelers, helping to boost Oman’s tourism sector and economy. The platform’s reach will also benefit SMEs by offering them access to a global audience through Visit Oman’s official booking system.

Oman’s Vision to Become a Business Travel Hub

With the new partnerships and the launch of the integrated digital platform, Visit Oman is making significant strides toward positioning the country as a leading business and MICE destination. The move reflects Oman’s broader efforts to attract more international business events and create a robust environment for global professionals.

As part of its long-term strategy, Oman seeks to capitalize on the growing demand for MICE tourism by enhancing the digital infrastructure available to business travelers. The partnerships with exhibition organizers will enable the country to offer tailored, end-to-end services that provide business professionals with everything they need, from initial travel planning to post-event exploration.

The importance of these efforts is underscored by the increasing number of international events scheduled to take place in Oman over the coming years. By providing a streamlined and comprehensive travel experience, Visit Oman aims to create a welcoming and efficient environment for attendees while positioning itself as a regional leader in MICE tourism.

Conclusion: A Bright Future for MICE Tourism in Oman

Oman’s MICE sector is poised for significant growth in 2026 and beyond, thanks to the country’s strategic focus on enhancing the travel experience for business travelers. Through its partnerships with exhibition organizers and the development of a digital travel platform, Visit Oman is ensuring that the nation becomes a key player in the global MICE tourism market.

The ability to provide a seamless, integrated travel experience, combined with support for local tourism businesses, sets Oman apart as a leading destination for business tourism in the region. As the 2026 exhibitions approach, Visit Oman’s comprehensive travel solutions will provide a valuable resource for international attendees, helping to reinforce Oman’s reputation as a premier destination for conferences, exhibitions, and business events.

(Image Credit: Visit Oman)