Viceroy Hotels & Residences Names Nicholas Untermann General Manager Ahead of New York Flagship Opening in 2027

Viceroy Hotels & Residences has named Nicholas Untermann as General Manager of Viceroy Park Avenue, its eagerly awaited flagship property in New York City, scheduled to open on 1 February 2027. With more than 15 years of experience in the luxury hospitality industry, Untermann joins the hotel’s pre-opening leadership team as preparations advance for its debut in Manhattan’s vibrant NoMad neighbourhood.

As General Manager, Untermann will lead the hotel’s day-to-day operations and oversee preparations for its opening. Situated at the intersection of Park Avenue South and 29th Street, the upscale property will offer 252 elegantly appointed guest rooms and suites, with interiors created by Meyer Davis Studio. The hotel will also introduce a distinctive dining experience developed in collaboration with Tao Group Hospitality, alongside more than 15,000 square feet of flexible event facilities.

Additional highlights will include a rooftop swimming pool and lounge, a dedicated spa, a modern fitness centre and an expansive 2,100-square-foot Wellness Penthouse. Combining contemporary accommodation, premium dining, wellness facilities and event spaces, Viceroy Park Avenue is preparing to establish a new luxury hospitality presence in one of Manhattan’s most dynamic neighbourhoods.

“Nicholas brings the combination of operational depth, luxury expertise and team mentorship that is critical when opening a flagship of this significance,” said Arash Azarbarzin, Chief Executive Officer at Viceroy Hotels & Residences. “As we introduce Viceroy to New York, his leadership will be instrumental in creating a destination that feels distinctly Viceroy while meeting the expectations of one of the world’s most discerning markets.”\

Viceroy Park Avenue marks a major milestone in Viceroy’s international growth strategy, highlighting the luxury hospitality brand’s return to New York City. Situated in the lively NoMad neighbourhood, the upcoming hotel will bring together sophisticated design, exceptional dining experiences, wellness facilities and carefully curated social programmes. The property aims to introduce a contemporary approach to luxury hospitality while strengthening Viceroy’s presence in one of the world’s most prominent travel and tourism destinations.

Scheduled to open on 1 February 2027, Viceroy Park Avenue will join the brand’s rapidly expanding collection of luxury hotels and residences. The development forms part of a broader strategy to establish Viceroy in established and emerging tourism markets, offering distinctive accommodation experiences that reflect the character of each destination.

Viceroy’s upcoming projects include The Observatory, A Viceroy Resort in Sun Valley, Idaho, alongside several hotel and residential developments planned across North America and the Caribbean. Key destinations in its expansion pipeline include Playa del Carmen, Puerto Vallarta, Nashville, Austin, Fort Lauderdale, Clearwater Beach, Puerto Rico and the Hudson Valley. These projects reflect the brand’s continued investment in luxury hospitality and residential experiences across a diverse range of urban, coastal and leisure destinations.

The company has also achieved several important development milestones, including the recent opening of Viceroy at Ombria Algarve in Portugal, a comprehensive renovation of Viceroy Los Cabos and the launch of Viceroy Residences Brickell. Beyond its traditional hotel and residential portfolio, Viceroy is expanding into luxury safari tourism through a partnership with African Bush Camps. The collaboration covers three exclusive safari lodges in Botswana and Zambia, further diversifying the brand’s international offerings and extending its reach into nature-focused luxury travel.