Delta Air Lines’ new flights from Los Angeles to Brisbane can boost travel during Olympics

Monday, February 26, 2024

The announcement of Delta Air Lines commencing thrice-weekly flights from Los Angeles to Brisbane marks a pivotal development in connecting Brisbane with North America, especially in the lead-up to the Olympics.

This new route not only represents Delta’s inaugural venture into Brisbane but also signifies its commitment to expanding its Australian footprint, with Brisbane becoming only its second Australian destination. The introduction of this service is a testament to the growing appeal of Brisbane as a prime destination for North American visitors, potentially driven by the allure of the upcoming Olympics and popular cultural exports like the children’s TV show “Bluey”.

Brisbane Airport’s chief executive, Gert-Jan de Graaff, highlighted the “unprecedented territory” Brisbane is charting, with a surge in interest from North American visitors. This sentiment is echoed by the Queensland government, with deputy premier Cameron Dick and Tourism Minister Michael Healy underscoring the economic and tourism benefits anticipated from this route. Dick’s reference to the “Olympic route – LA ’28, Brisbane ’32” underscores the strategic significance of these flights, not just for tourism but as a precursor to the infrastructural and economic synergy between the two Olympic host cities.

By the end of the year, Brisbane will accommodate flights from four major North American airlines, significantly enhancing its connectivity with the continent. This expansion is expected to dramatically increase seat capacity to 144% of pre-COVID levels, reflecting a robust recovery and growth trajectory for Queensland’s international tourism sector. The anticipated influx of 114,000 tourists over three years, contributing $200 million to the Queensland economy, illustrates the substantial impact of such direct connections on local visitor economies.

Moreover, the Delta Air Lines service adds to a burgeoning list of international connections for Brisbane, positioning the city as a critical hub in the Asia-Pacific region. With direct connections to 30 overseas destinations and the inclusion of major airlines like United Airlines, Emirates, and American Airlines expanding their services, Brisbane is set to enhance its international reputation further. These developments not only cater to tourists and the educational sector by attracting international students and their families but also pave the way for Brisbane’s broader economic and cultural integration into the global community, reinforcing its status as a world-class destination ahead of the highly anticipated Olympic Games.

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