HUALUXE Hotels & Resorts Unveils SHANG XIA Partnership To Transform Chinese-Inspired Luxury Travel Experiences

Written By: Ricky Acharjee

Ricky Acharjee

I am travel writer at Travel And Tour World with 3 years of experience covering global tourism, aviation, hospitality, and destination news. Dedicated to accurate reporting and compelling storytelling, Ricky explores the trends, innovations, and developments shaping the international travel industry while delivering engaging insights for travellers and industry professionals.

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August 25, 2026 5:55 PM |

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HUALUXE Hotels & Resorts, the Chinese-inspired luxury brand under IHG Hotels & Resorts, has announced a new collaboration with SHANG XIA to blend traditional Chinese culture with modern lifestyle design in hospitality experiences.

The partnership will introduce a specially designed co-branded bath amenities collection along with a series of cultural experiences that celebrate Chinese heritage, artistry and craftsmanship. By combining HUALUXE’s philosophy of delivering authentic Chinese hospitality with SHANG XIA’s contemporary interpretation of traditional design, the collaboration aims to create meaningful and immersive experiences for guests.

Through this initiative, both brands will showcase the connection between cultural legacy and modern luxury, bringing refined aesthetics, thoughtful details and elements of Chinese craftsmanship into hotel stays.

Rita Jiang, Chief Commercial & Marketing Officer, IHG Greater China, said: “Since its establishment, HUALUXE Hotels & Resorts has been committed to exploring new ways to bring cultural heritage into contemporary hospitality offerings. We believe the true value of Chinese aesthetics lies in its ability to connect cultural heritage with modern lifestyles. Our collaboration with SHANG XIA reflects a shared vision of bringing together craftsmanship, contemporary design and hospitality to create meaningful moments for today’s travellers.”

Weili Liu, Chief Executive Officer of SHANG XIA, said: “SHANG XIA was founded on the exploration of how traditional craftsmanship can be reimagined for contemporary life. Over the past 16 years, we have continued to explore how modern design can bring craftsmanship closer to everyday life. Our collaboration with HUALUXE Hotels & Resorts reflects a shared vision to integrate traditional artistry into new guest stay. Looking ahead, SHANG XIA will continue to use design as a bridge between craftsmanship and contemporary lifestyles.”

HUALUXE Hotels & Resorts, part of IHG Hotels & Resorts, has introduced a new collaboration with SHANG XIA that blends Chinese cultural inspiration with modern luxury hospitality. The partnership focuses on creating a more immersive guest experience through thoughtfully designed details.

Drawing inspiration from SHANG XIA’s distinctive signature fragrance, the two brands have developed an exclusive co-branded bath amenities collection featuring the soothing essence of tea. The collection combines elegant fragrance notes with contemporary aesthetics, offering guests a calming and refined sensory experience during their stay.

The new bath amenities line will be introduced across HUALUXE properties in Greater China in phases, beginning from September. The initiative reflects HUALUXE’s commitment to celebrating Chinese heritage while delivering elevated, personalised experiences for modern travellers.

HUALUXE Hotels & Resorts, part of IHG Hotels & Resorts, has introduced a new collaboration with SHANG XIA that blends Chinese cultural inspiration with modern luxury hospitality. The partnership focuses on creating a more immersive guest experience through thoughtfully designed details.

Drawing inspiration from SHANG XIA’s distinctive signature fragrance, the two brands have developed an exclusive co-branded bath amenities collection featuring the soothing essence of tea. The collection combines elegant fragrance notes with contemporary aesthetics, offering guests a calming and refined sensory experience during their stay.

The new bath amenities line will be introduced across HUALUXE properties in Greater China in phases, beginning from September. The initiative reflects HUALUXE’s commitment to celebrating Chinese heritage while delivering elevated, personalised experiences for modern travellers.

Since its launch in 2012, HUALUXE Hotels & Resorts has focused on delivering premium hospitality experiences rooted in the richness of Chinese heritage. The brand currently manages 27 hotels across Greater China, while another 20 properties are under development. By blending traditional cultural elements with modern architecture, contemporary aesthetics and evolving guest expectations, HUALUXE continues to create unique stays that reflect the essence of Chinese-inspired luxury.