Saudi Arabia Introduces New Regulations to Localize Tourism Workforce, Empowering Citizens and Boosting Hospitality Standards

Written By: Anirban Bhattacharya

Anirban Bhattacharya

I am a Content Writer at Travel And Tour World, where I have been covering the global travel and tourism industry since June 2024. With five years of experience in digital journalism and SEO-focused content, I specialize in reporting on travel, tourism, aviation, hospitality, railways, and international developments. My work is built on thorough research, fact-checking, and clear, reader-focused reporting that transforms complex industry updates into accurate and accessible news. I am committed to producing credible, informative, and timely content that helps travelers and industry professionals stay informed about the latest trends, destinations, policies, and developments shaping the global travel landscape.

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October 16, 2025 1:34 PM

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Saudi Arabia has launched a set of new regulations aimed at localizing tourism jobs, focusing on increasing Saudi citizen participation in the nation’s rapidly expanding tourism sector. The new policies are designed to support the Kingdom’s commitment to Saudi Vision 2030, which seeks to diversify the economy, reduce dependency on oil, and create high-quality employment opportunities for its citizens. The changes specifically require licensed tourism facilities to hire Saudi nationals in key roles, including front-desk positions such as receptionists.

These new regulations represent a significant effort by the Saudi government to empower its citizens and bolster the tourism industry by ensuring that qualified locals are filling essential roles within the sector. Minister of Tourism Ahmed Al Khateeb has endorsed the new rules, which mandate that tourism establishments must register employees via the Ajeer platform or other approved systems, ensuring full transparency and compliance.

The move underscores Saudi Arabia’s hospitality values and aims to position the Kingdom as a leading global tourism destination while increasing local employment and service standards. By introducing these measures, the government is working to create an inclusive, sustainable tourism industry that benefits Saudi citizens directly.

Key Highlights of Saudi Arabia’s New Tourism Workforce Regulations:

• Localizing Tourism Jobs: All tourism facilities must employ Saudi nationals in key customer-facing roles, including receptionists.
• Ajeer Platform Registration: Employment contracts must be registered through the Ajeer platform, ensuring transparency and accountability.
• Prevention of Outsourcing: Outsourcing of Saudized roles to foreign entities is prohibited; positions must only be subcontracted to firms licensed by the Ministry of Tourism.
• Strengthening Saudi Employment: The new policies aim to boost employment for Saudi citizens and provide career growth opportunities, particularly for youth and new graduates.

Boosting Saudi Employment through Tourism

The tourism sector in Saudi Arabia has experienced significant growth in recent years, with the government investing heavily in the sector to attract tourists from all over the world. As part of the Saudi Vision 2030, the Kingdom aims to become one of the leading global tourism destinations. Central to this vision is ensuring that Saudi citizens play a prominent role in the tourism industry.

With these new regulations, Saudi Arabia is prioritizing the local workforce, ensuring that jobs in the burgeoning tourism sector are accessible to citizens, while enhancing service quality and standards. The policy has been hailed as a key step in the nation’s ongoing efforts to achieve self-sufficiency and create a sustainable employment ecosystem within the tourism sector.

Benefits of the New Policy for Saudi Citizens:

• Job Opportunities: Saudi nationals will have more access to high-quality roles in the tourism industry, including managerial and front-line positions.
• Career Development: The new regulations will help foster career growth and leadership roles for Saudis, from graduates to experienced professionals.
• Enhanced Service Quality: The presence of Saudi employees in key tourism positions will enrich the experience for visitors, providing them with more localized and authentic service.

Aligning with Saudi Vision 2030

The new regulations are in direct alignment with the objectives of Saudi Vision 2030, which aims to diversify the country’s economy and create more local jobs in non-oil industries, including tourism. By ensuring that tourism positions are filled by Saudi nationals, the government is actively working towards job creation and the empowerment of its youth. The move also enhances the country’s competitive edge in the global tourism market by offering tourists a uniquely Saudi experience in hospitality.

Tourism is one of the core sectors targeted for growth under Vision 2030, and these regulations reflect the government’s determination to develop a sustainable tourism workforce that supports the Kingdom’s ambitions. With this new policy, Saudi Arabia is setting the stage for a future in which the Kingdom is known not just for its historic landmarks, but also for its vibrant, skilled, and local tourism workforce.

Key Objectives of Saudi Vision 2030 Related to Tourism:

• Economic Diversification: Reducing the country’s reliance on oil revenue and creating new streams of income through tourism and hospitality.
• Cultural Preservation: Promoting Saudi Arabia’s rich heritage while opening up to international visitors.
• Sustainable Employment: Providing job opportunities for young Saudis and promoting local talent in industries such as tourism, culture, and hospitality.

Strengthening the Kingdom’s Tourism Industry

Saudi Arabia’s tourism industry is growing at an impressive rate. Over the past few years, the Kingdom has worked to open up its borders to international travelers, offering new tourist visas, developing luxury resorts, and creating iconic attractions such as NEOM and Red Sea destinations.

These developments are part of a larger strategy to make Saudi Arabia a global tourism hub, drawing in tourists from around the world. With the introduction of the new workforce regulations, the local workforce will now play a more significant role in ensuring that the hospitality and tourism sectors meet international standards while maintaining a strong Saudi identity.

As Saudi Arabia continues to invest in its tourism infrastructure, these new regulations provide the foundation for building a workforce that is not only skilled but also representative of the country’s values, further positioning Saudi Arabia as a top global destination.

Saudi Arabia’s National Commitment to Excellence

The Saudi government has long been committed to elevating the country’s hospitality standards. This is reflected in the new Saudization policy, which mandates that certain jobs, including those at hotels and tourist attractions, are reserved for Saudi citizens. By prioritizing national employment in tourism, the country is fostering a sense of pride among its citizens, particularly in the tourism sector, which will soon become a significant contributor to the national GDP.

The Saudization of tourism jobs is expected to result in better services for international visitors, who will benefit from more personalized and culturally relevant interactions. It also creates a sense of ownership among the local population, as they will be integral in shaping the Kingdom’s reputation as a global tourism leader.

Key Features of the New Saudization Policy:

• Local Employment: Key customer-facing roles, such as receptionists and guides, must be filled by Saudi nationals.
• Regulated Employment Contracts: All workers must be registered under official systems like Ajeer for full legal compliance.
• No Outsourcing: The Kingdom has placed strict regulations on outsourcing jobs to ensure that Saudi citizens remain at the forefront of the tourism sector.

Conclusion: A New Era for Saudi Tourism Workforce

The new tourism workforce regulations introduced by Saudi Arabia mark a pivotal moment in the country’s efforts to shape a more inclusive, sustainable, and high-quality tourism sector. By prioritizing Saudi nationals in key tourism roles, the government is not only boosting local employment but also enhancing the overall tourism experience for visitors. This policy aligns with the broader goals of Saudi Vision 2030, driving the growth of a tourism industry that is both culturally rich and economically prosperous.

As the country continues to embrace tourism as a key pillar of its economic diversification strategy, these new workforce rules will ensure that Saudi Arabia’s hospitality industry is not only world-class but also a source of pride for its citizens. The Kingdom’s dedication to improving service standards, creating job opportunities for its youth, and promoting a local workforce underscores Saudi Arabia’s vision to become a leading global tourism destination.