South Korea joins Japan, the US, China, India, and Russia in Flocking to Vietnam: Here’s How Vietnam Airlines & Marriott are Cashing In on the Lunar New Year Boom!

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South Korea, Japan, and the US are flocking to Vietnam like never before, and it’s no surprise why. As the Lunar New Year (Tet) celebrations kick off in 2026, Vietnam has become the ultimate destination for international travelers seeking a unique blend of culture, history, and modern vibrancy. With Vietnam Airlines and Marriott Hotels leading the charge, this surge in tourism is reshaping the country’s hospitality and airline industries. More than 2.5 million international tourists have already arrived in Vietnam by January 2026, signaling an exciting year ahead for the nation’s tourism sector. With South Korean travelers topping the charts, closely followed by visitors from Japan, the US, and even China, India, and Russia, it’s clear that Vietnam’s charm is resonating far beyond its borders. From Vietnam Airlines’ expanded flight routes to Marriott’s luxurious hotel offerings, the country’s travel industry is responding with record bookings, making it the perfect time for tourists to explore the wonders of Vietnam. Whether you’re after cultural experiences, stunning landscapes, or vibrant festivals, Tet 2026 promises an unforgettable journey in one of Southeast Asia’s fastest-growing travel destinations. Get ready to immerse yourself in a blend of tradition and modernity, all while enjoying world-class service in the heart of Vietnam.

South Korea, Japan, the US, China, India, and Russia Flock to Vietnam: Here’s How Vietnam Airlines & Marriott are Cashing In on the Lunar New Year Boom!

Vietnam has long been a favorite destination for international tourists, and the Lunar New Year (Tet) of 2026 is taking the country’s tourism industry to new heights. With an influx of visitors from South Korea, Japan, the United States, China, India, and Russia, the country’s hotels, airlines, and local businesses are experiencing a remarkable boom. Vietnam Airlines and Marriott Hotels are at the forefront, capitalizing on the surge in travel as the nation’s rich cultural heritage and vibrant celebrations draw tourists in droves. For those planning a trip to this beautiful Southeast Asian country, the Tet period offers an unforgettable experience. Here’s how the country is gearing up for its busiest year yet and what tourists can expect in terms of flights, accommodations, and travel tips.

A Surge in International Arrivals: South Korea, Japan, the US, China, India, and Russia Lead the Charge

The Lunar New Year festivities in Vietnam have always been a significant draw for international travelers, but 2026 has seen a massive uptick in the number of visitors from key global markets. According to the latest figures, Vietnam welcomed more than 2.5 million international tourists in January 2026 alone, a remarkable increase of 18.5% compared to the same period in the previous year. The primary sources of this growth are tourists from South Korea, Japan, the United States, China, India, and Russia, who are flocking to Vietnam to enjoy the Tet celebrations.

For tourists coming from these countries, the upcoming holiday season offers the perfect opportunity to explore the beauty of Vietnam, from its ancient cities and stunning beaches to its bustling streets and rich cultural heritage. The increased travel demand has led to a significant boost in air travel and accommodation options, with Vietnam Airlines and VietJet expanding their flight offerings, while international hotel chains like Marriott are experiencing record bookings.

South Korea, Japan, the US, China, India, and Russia Flock to Vietnam: What It Means for Airlines

With the surge in international arrivals, the airline industry in Vietnam has been experiencing a significant transformation. Vietnam Airlines, the country’s flagship carrier, has responded to the rising demand by increasing the number of flights on popular international routes. South Korean and Japanese tourists, in particular, are contributing to the boom in inbound flights to Vietnam, with many new direct routes connecting cities like Seoul, Tokyo, and Osaka to Vietnam’s key tourist hubs such as Hanoi, Ho Chi Minh City, and Da Nang. Vietnam Airlines has capitalized on this demand by adding more flights to these cities, ensuring that passengers can easily access Vietnam for both leisure and business purposes.

Similarly, VietJet, Vietnam’s leading budget airline, has expanded its network to cater to the growing number of tourists from China, India, and Russia. With affordable airfares and efficient flight schedules, VietJet has become a popular choice for travelers looking to visit Vietnam during the Tet season. These airlines not only provide affordable flight options but also offer enhanced in-flight experiences, ensuring that passengers arrive refreshed and ready to explore all that Vietnam has to offer.

Marriott Hotels: The Hospitality Industry’s Response to Rising Demand

As international tourism to Vietnam continues to rise, so does the demand for high-quality accommodations. International hotel chains, particularly Marriott, are cashing in on the influx of tourists by opening new properties and offering special packages for Tet visitors. Marriott’s presence in Vietnam has been expanding rapidly, with the company boasting several luxurious hotels in key tourist destinations such as Hanoi, Ho Chi Minh City, and Da Nang.

During the Lunar New Year, Marriott hotels offer unique cultural experiences for their guests, such as traditional Tet dinners, lion dance performances, and special spa treatments to help visitors relax and immerse themselves in the local culture. These cultural events make Marriott an attractive option for international tourists looking to experience both luxury and tradition during their stay.

In addition to Marriott, other global hotel brands have been quick to recognize the potential of Vietnam’s growing tourism market. Chains like Accor, InterContinental, and Hilton have followed suit, offering a range of accommodations that cater to both high-end travelers and budget-conscious tourists.

Flight Details and Travel Tips for Tourists Visiting Vietnam During Tet

For those planning to travel to Vietnam during the Lunar New Year, it is essential to book flights early, as demand for seats tends to increase significantly during this period. Both Vietnam Airlines and VietJet have been offering special promotions for Tet travelers, including discounts on international flights and flexible booking options. International airlines such as Korean Air, Japan Airlines, and American Airlines also offer direct flights to Vietnam, making it easy for tourists from these countries to reach their destination.

Travel Tips:

1. Book Your Flights Early: Due to the high demand during Tet, flights to Vietnam can fill up quickly. It is advisable to book your flights well in advance, especially if you plan to travel from popular source markets like South Korea, Japan, and the United States.
2. Plan Your Stay Around Tet Dates: Tet celebrations take place around late January to mid-February, and while many businesses close for the holiday, popular tourist attractions and cultural events remain open. Be sure to check local schedules and plan your trip accordingly.
3. Prepare for Busy Travel Periods: Airports, particularly in Ho Chi Minh City, Hanoi, and Da Nang, can be crowded during Tet. Arrive early to avoid long lines and ensure smooth check-in and security procedures.
4. Embrace Local Culture: Tet is a time for family gatherings, temple visits, and cultural performances. Visitors can take part in Tet-specific activities like visiting flower markets, enjoying Tet specialties, and experiencing the vibrant atmosphere of fireworks displays and lantern festivals.
5. Pack Accordingly: Vietnam’s weather can vary depending on the region. The northern region (Hanoi) experiences colder temperatures, while the southern region (Ho Chi Minh City) enjoys a warm, tropical climate. Pack light layers for the north and breathable clothing for the south.

What to Expect in Vietnam’s Major Tourist Destinations During Tet

Hanoi, Vietnam’s capital, is known for its stunning ancient architecture and bustling streets. During Tet, the city transforms into a vibrant hub of cultural festivities. Visitors can explore Hoan Kiem Lake, watch the grand Tet parades, and visit local markets that come alive with Tet-themed decorations and traditional offerings. Hanoi’s Old Quarter is a must-see, with its colorful stalls selling Tet flowers, decorations, and food.

In Ho Chi Minh City, the energy is palpable, with streets lined with flowers and lanterns in celebration of the New Year. Visitors can explore the famous Nguyen Hue Flower Street, where grand displays of flowers and plants are arranged in beautiful formations. The city also offers a range of activities for visitors, including boat tours along the Saigon River and visits to the Cu Chi Tunnels.

Da Nang, a coastal city in central Vietnam, is another popular destination for Tet tourists. Known for its beautiful beaches and cultural heritage, Da Nang offers a mix of modern amenities and traditional charm. The Golden Bridge at Ba Na Hills, with its breathtaking views and unique design, is a popular attraction, while the nearby Hoi An Ancient Town offers a glimpse into Vietnam’s rich history and architecture.

Nha Trang, a beach destination along Vietnam’s central coast, is another hotspot for tourists during the Tet period. With its sunny weather and clear waters, Nha Trang offers a more relaxed atmosphere for travelers looking to unwind on the beach or indulge in water sports.

Vietnam’s Cultural Appeal: A Blend of Tradition and Modernity

Vietnam’s appeal lies in its seamless blend of traditional and modern experiences. The Tet festival itself is a unique opportunity for tourists to immerse themselves in the local culture, as the country celebrates its rich heritage with family gatherings, traditional meals, and festive performances. From visiting ancient temples to enjoying modern urban amenities, Vietnam offers something for every type of traveler.

For those interested in history and culture, Vietnam boasts UNESCO World Heritage Sites like My Son Sanctuary and Phong Nha-Kẻ Bàng National Park, where visitors can explore ancient ruins and pristine natural landscapes. For food lovers, Vietnamese cuisine is a must-try, with dishes like pho, banh xeo, and com tam taking center stage during Tet celebrations.

South Korea, Japan, and the US are flocking to Vietnam in record numbers for the 2026 Lunar New Year, creating a tourism boom. With Vietnam Airlines and Marriott Hotels leading the charge, visitors can expect an unforgettable Tet celebration filled with culture, luxury, and adventure.

Vietnam is a Top Destination for 2026

With its rich cultural heritage, stunning landscapes, and warm hospitality, Vietnam is a must-visit destination for 2026. The Tet festival offers a unique glimpse into the country’s vibrant traditions, while international airlines and hotels like Vietnam Airlines and Marriott are making it easier than ever to experience all that Vietnam has to offer. Whether you’re visiting from South Korea, Japan, the US, China, India, or Russia, there’s never been a better time to explore this dynamic country. Book your flights early, embrace the local culture, and prepare for an unforgettable adventure in Vietnam!