South Korea tourism grows rapidly as K-pop, dramas and fashion attract high-spending visitors and boost cultural travel experiences.

Germany is opening up to South-East Asia as a new market, offering a variety of different things to a region of growing tourism.

See how Singapore, China, India and other major markets use new routes and airport growth to ignite Asia’s aviation tourism revolution.

Asia’s tourism future changes as Thailand Japan and Indonesia strengthen domestic travel with new strategies for resilience growth and sustainable tourism.

Thailand leads Asia tourism in 2026 as European travellers explore culture, luxury and adventure experiences across top Asian destinations.

United States, Canada, Australia and New Zealand boost Vietnam tourism growth as international arrivals rise with strong global travel demand.

Vietnam tourism is witnessing a remarkable rise as millions of international travellers, especially from Europe, are choosing the country for its stunning landscapes, rich culture, and unforgettable experiences. With 13.9 million foreign visitors arriving in the first seven months of 2026,

South Korea, Vietnam and more Asian countries are dominating the digital tourism race because they are combining K-Culture influence, AI-powered travel innovation, cashless payments, easier online booking systems and seamless digital experiences to transform Asia into a future-ready holiday magnet for millions of global travellers in 2026.

Australia is reshaping the global travel landscape in 2026 as visitors reduce trips to traditional favourites like the United Kingdom and the United States while shifting towards China, Vietnam, Japan, Indonesia and New Zealand due to changing travel costs, entry requirements, connectivity challenges and evolving holiday preferences.

Vietnam and China are accelerating travel and tourism cooperation through a landmark strategic partnership focused on railway networks, investment growth, cultural exchange and stronger regional connectivity, as both nations aim to create smoother cross-border travel.

China targets 190 million inbound visits by 2030 with visa-free access, air-rail growth and stronger MICE demand.

China is teaming up with Cambodia, Vietnam, Thailand and other Southeast Asian countries to transform regional travel through major infrastructure projects that are strengthening transport links, boosting tourism flows, expanding trade networks and accelerating economic growth.

Thailand welcomed 16.3 million international visitors in the first half of 2026, driven by China, Malaysia, India and expanded air connectivity.

Da Nang Vietnam transforms tourism through innovation, smart growth, sustainable experiences and ambitious plans to become Asia’s leading destination

Vietnam tourism boom 2026 sees 12.3M arrivals in H1 as China leads, India and South Korea rise, boosted by visa ease and expanded flight routes.