Hawaii Joins Texas, Nevada, Michigan, Oregon, Montana, New York, California, Florida, and Other States to Propel American Tourism Recovery as Brand USA Launches Two Iconic Campaigns to Boost Travel, Cruise, and Cultural Experiences Across the Country This Year: Everything You Need to Know

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Hawaii joins Texas, Nevada, Michigan, Oregon, Montana, New York, California, Florida, and other states to propel American tourism recovery as Brand USA launches two iconic campaigns to boost travel, cruise, and cultural experiences across the country this year. These campaigns, Get Facts. Get Going. and American Originals, provide centralized, real-time guidance on visas, entry requirements, and travel procedures while highlighting culturally unique destinations in each state. By integrating airport kiosks, resort and cruise terminals, digital platforms, and social media outreach, the programs ensure travelers can navigate U.S. tourism confidently and efficiently. This coordinated approach enhances hotel occupancy, stabilizes cruise operations, and inspires domestic and international visitors to explore iconic cultural, historical, and leisure experiences across multiple states, supporting the broader recovery of the American tourism economy and reinforcing the United States as a top global travel destination in 2026.

Hawaii: Island Tourism Meets Digital Guidance

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Hawaii integrates Brand USA’s campaigns at key entry points including Honolulu and Maui airports, as well as at major resorts and cruise docks. Get Facts. Get Going. provides real-time travel updates, ensuring international visitors navigate visa, fee, and entry procedures accurately. The American Originals series highlights Hawaiian cultural heritage, including hula, traditional luau experiences, and volcano tourism, promoting uniquely local experiences. Hawaii serves as a centralized source for inbound travelers, offering verified guidance while showcasing its distinct culture, improving confidence for tourists and reinforcing operational efficiency across hospitality services.

• Key Features: Airport kiosks, resort info desks, online platforms
• Tourist Impact: Accurate travel information, smooth entry, cultural enrichment
• Cultural Highlights: Hula, luau, volcano tours
• Operational Rollout: Airports, resorts, cruise terminals, digital outreach

Texas: Centralized Information and Cultural Promotion

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Texas has leveraged Brand USA’s campaign to provide accurate travel information at major airports, border checkpoints, and convention centers. Get Facts. Get Going. kiosks display updated entry requirements and visa guidance, reducing misinformation risks. The American Originals series highlights Texas’ cultural uniqueness, from Austin’s music scene to the historic Alamo in San Antonio, promoting tourism experiences that are authentic and memorable. Texas positions itself as a centralized information hub for international travelers, combining logistical clarity with cultural storytelling, helping sustain tourism flows across the state despite ongoing global travel fluctuations.

• Key Features: Airport and convention center kiosks, digital portals
• Tourist Impact: Verified travel guidance, informed decision-making
• Cultural Highlights: Austin music, Alamo, Texas Hill Country
• Operational Rollout: Airports, visitor centers, digital platforms

Nevada: Gaming and Entertainment Informed Travel

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Nevada incorporates Brand USA’s campaign within Las Vegas and Reno’s tourism infrastructure. Get Facts. Get Going. kiosks at hotels, casinos, and visitor centers deliver updated visa and entry information, ensuring travelers receive accurate guidance. The American Originals series promotes local entertainment culture, historic downtown districts, and iconic Las Vegas experiences. Nevada provides a centralized source for travelers, combining real-time travel guidance with cultural and entertainment promotion. The state ensures cruise and hospitality operators can maintain compliance and enrich visitor experiences despite high tourism demand and complex entry regulations.

• Key Features: Hotel and casino kiosks, visitor center updates, online portals
• Tourist Impact: Reduced misinformation, informed travel, enhanced experiences
• Cultural Highlights: Las Vegas entertainment, historic districts, local shows
• Operational Rollout: Visitor centers, hotels, casinos, social media campaigns

Michigan: Detroit Corridor Digital Implementation

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Michigan has deployed Get Facts. Get Going. resources across Detroit, Ann Arbor, and Windsor corridor entry points, providing international visitors with accurate entry and visa information. The American Originals series promotes Detroit’s music legacy, Motown heritage, and industrial history to attract culturally engaged tourists. Cruise operations along the Detroit River are integrated with digital kiosks, allowing travelers to plan itineraries with verified guidance. Michigan positions itself as a centralized information hub while promoting unique local culture, maintaining tourism flows, and countering misinformation during high-demand seasons.

• Key Features: Airport kiosks, cruise docks, digital visitor platforms
• Tourist Impact: Verified travel info, improved itinerary planning
• Cultural Highlights: Motown, industrial history, river cruises
• Operational Rollout: Airports, cruise terminals, city visitor centers

Oregon: Boutique Tourism and Digital Integration

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Oregon has implemented Brand USA’s Get Facts. Get Going. and American Originals campaigns to provide reliable information on visa, entry, and travel requirements at Portland International Airport, small port terminals, and boutique hotels. The state highlights unique local experiences including craft breweries, coastal scenery, and indigenous cultural tours. Cruise operators and hotel staff utilize kiosks and digital portals to ensure visitors are informed. Oregon positions itself as a centralized hub for travelers, combining cultural storytelling with verified travel guidance, maintaining tourism flows, and enhancing visitor confidence despite workforce pressures.

• Key Features: Airport and hotel kiosks, digital portals, visitor guides
• Tourist Impact: Reliable travel info, enriched cultural experiences
• Cultural Highlights: Coastal tours, craft breweries, indigenous heritage
• Operational Rollout: Airports, boutique hotels, cruise terminals, online platforms

Montana: Domestic and International Travel Integration

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Montana has adopted Brand USA’s campaign to provide accurate travel information at Yellowstone, Glacier National Park, and other entry points. Get Facts. Get Going. portals give international visitors clear guidance on visas, entry procedures, and travel updates. The American Originals series showcases Montana’s unique landscapes, historic towns, and outdoor adventure tourism. Cruise operations along local rivers and lakes integrate the digital kiosks, ensuring travelers access verified information while experiencing authentic Montana culture. Montana serves as a centralized information hub for both domestic and international travelers, enhancing tourism confidence, supporting economic recovery, and promoting cultural storytelling across the state.

• Key Features: Park and river kiosks, visitor centers, digital travel portals
• Tourist Impact: Clear entry guidance, informed itineraries
• Cultural Highlights: National parks, historic towns, adventure tourism
• Operational Rollout: Visitor centers, parks, cruise docks, online platforms

New York: Launching the Brand USA Digital Hub

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New York has fully integrated the Get Facts. Get Going. campaign at key visitor centers, airports, and digital kiosks to ensure international travelers access accurate information on visas, fees, and entry requirements. Times Square, JFK, and LaGuardia are prominently displaying QR codes linked to allowing tourists to instantly verify official procedures. Social media campaigns by the state tourism board counter misinformation with fact-check posts and real-time updates on city attractions. New York also leverages the American Originals series, highlighting culturally unique neighborhoods such as Harlem, Brooklyn, and the historic theaters of Broadway. By blending digital resources with storytelling, New York positions itself as a centralized source for accurate travel guidance while inspiring tourism through authentic experiences.

• Key Features: QR-linked portals, real-time visa updates, curated cultural content
• Tourist Impact: Accurate entry info, reduced confusion, enriched city experience
• Cultural Highlights: Broadway, Harlem, Brooklyn arts districts
• Operational Rollout: Airports, visitor centers, digital platforms, social media

California: Combining Coastal Tourism and Digital Outreach

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California’s tourism authority has embraced Brand USA’s campaign to promote its iconic destinations such as Los Angeles, San Francisco, and San Diego. Using Get Facts. Get Going., California ensures international visitors receive updated travel guidelines through airport kiosks, hotel networks, and the state’s official tourism website. The American Originals initiative is applied to spotlight Hollywood culture, Silicon Valley innovation, and Mission-style architecture, promoting culturally rich experiences. Social media collaborations with influencers emphasize authenticity, countering misinformation while encouraging visitation. California acts as a centralized source for inbound travelers, connecting information, experiences, and travel services, while ensuring seamless access to accurate entry and visa guidelines.

• Key Features: Airport kiosks, hotel info desks, official website integration
• Tourist Impact: Verified travel info, seamless entry, authentic cultural exposure
• Cultural Highlights: Hollywood, Silicon Valley, historic missions
• Operational Rollout: Digital platforms, social media campaigns, airport hubs

Florida: Theme Parks and Coastal Experiences Amplified

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Florida integrates Brand USA’s campaigns across high-volume tourist hubs like Orlando, Miami, and Tampa. Get Facts. Get Going. portals are embedded in hotels, cruise terminals, and amusement parks to provide real-time visa and travel guidance, countering online misinformation about international travel requirements. The American Originals series promotes Florida’s culturally unique attractions, including Cuban-American heritage in Miami, historic St. Augustine, and space exploration at Kennedy Space Center. Florida serves as a centralized hub where visitors can access verified information while discovering local experiences, ensuring safe and informed travel while boosting tourism confidence post-pandemic.

• Key Features: Integrated visitor portals, amusement park and cruise desk updates
• Tourist Impact: Accurate travel information, enhanced cultural awareness
• Cultural Highlights: Cuban heritage, historic towns, Kennedy Space Center
• Operational Rollout: Visitor centers, cruise terminals, theme park partnerships

Brand USA Launches Major Campaigns to Boost U.S. Tourism

Brand USA has unveiled a major expansion of its “America the Beautiful” platform at the U.S. Travel Association’s IPW event, aiming to attract international travelers and support the U.S. tourism recovery. The campaign includes two core initiatives: Get Facts. Get Going.—a comprehensive, always-on digital resource, providing real-time information on visas, fees, and entry procedures, ensuring travelers access accurate guidance and countering misinformation circulating on social media. The second initiative, American Originals, is a travelogue storytelling series spotlighting culturally unique American hubs such as Memphis, Monument Valley, New York City, and Texas, showcasing authentic local experiences to inspire tourism. These efforts integrate digital engagement, practical guidance, and storytelling to rebuild confidence among international travelers, promote visitation, and help the hospitality and travel sectors recover from staff shortages and demand fluctuations.

Hawaii joins Texas, Nevada, Michigan, Oregon, Montana, New York, California, Florida, and other states to propel American tourism recovery as Brand USA launches two iconic campaigns to boost travel, cruise, and cultural experiences nationwide.

In conclusion, Hawaii joins Texas, Nevada, Michigan, Oregon, Montana, New York, California, Florida, and other states to propel American tourism recovery as Brand USA launches two iconic campaigns to boost travel, cruise, and cultural experiences across the country this year. By implementing Get Facts. Get Going. and American Originals, the campaigns provide centralized, real-time guidance on visas, entry requirements, and travel procedures while highlighting culturally unique destinations in each state. This coordinated effort ensures accurate information for travelers, supports hotel occupancy, stabilizes cruise operations, and encourages visitors to explore diverse cultural and recreational experiences. Collectively, these measures strengthen the U.S. tourism economy, enhance visitor confidence, and promote sustainable growth in domestic and international travel, demonstrating how strategic digital guidance and cultural promotion can transform tourism operations nationwide.