Ho Chi Minh City at WTM London 2025: Driving International Growth in Tourism, All You Need To Know

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Ho Chi Minh City presented its distinctive tourism products to the world during the World Travel Market (WTM) London 2025 event, thereby concentrating its efforts on international market enlargement and luring more tourists, notably those from Europe and the United Kingdom. WTM London, which took place at the ExCeL London Exhibition and Convention Centre from November 4-6, 2025, provided a platform for countries and cities to engage with the world’s travel industry leaders. The city saw it as a chance to showcase its increasing tourist interest, support green travel, and cooperate more with international tourism bodies.

The participation in WTM London is part of Ho Chi Minh City’s broader strategy to boost its profile as a leading travel destination in Southeast Asia. As the city experiences robust growth in international arrivals, it is also preparing for the International Travel Expo (ITE HCMC) 2026, an upcoming event that promises to draw even more attention to the region’s tourism landscape.

Strengthening Strategic Partnerships and Expanding Global Reach

At WTM London 2025, Ho Chi Minh City’s Tourism Promotion Center worked to establish deeper connections with international tourism operators, travel agencies, and media representatives. The focus of these meetings was on expanding business collaborations and promoting Ho Chi Minh City’s new tourism products that reflect the city’s rich cultural heritage, vibrant culinary scene, and diverse attractions.

One of the key goals of Ho Chi Minh City’s participation was to introduce Vietnam’s evolving tourism landscape to new audiences, particularly in the European and British markets. In line with this goal, a dedicated session was organized to discuss the city’s new visa policies, making it easier for British tourists to visit. Additionally, the city showcased its transformation after administrative mergers, highlighting new opportunities for tourism expansion and improved visitor services.

Key Activities at WTM London 2025:

• Vietnam National Booth: The Vietnam National Booth, where Ho Chi Minh City displayed its tourism offerings, featured cultural, historical, and culinary resources that make the city an attractive destination for global tourists. Visitors learned about the city’s unique travel experiences, including its famous food scene, historical landmarks, and eco-tourism initiatives.
• International Buyer Program for ITE HCMC 2026: The city promoted its International Tourism Expo (ITE HCMC), scheduled for 2026. At WTM London, Ho Chi Minh City connected with international buyers to facilitate future collaborations and create opportunities for tourism operators to participate in the event.
• Networking with Key International Tourism Stakeholders: Ho Chi Minh City also held productive meetings with major global tourism and media organizations like PATA (Pacific Asia Travel Association), Legends Tour, and Lufthansa City Center, strengthening ties and fostering new collaborations to increase international visitation.
• Conferences and Seminars: Throughout the event, representatives from Ho Chi Minh City participated in various seminars and conferences focused on the latest global tourism trends, with a special emphasis on sustainable tourism and the digital transformation of the travel industry. These sessions provided valuable insights into how the city can continue to grow and attract more visitors from around the world.

Promoting Sustainable and Smart Tourism for Ho Chi Minh City

Ho Chi Minh City is increasingly focusing on sustainable tourism practices, encouraging eco-friendly travel options, and promoting public-private partnerships that help shape a smart, safe, and welcoming destination. The city’s commitment to sustainability was highlighted at WTM London, where it showcased initiatives that promote green tourism and ensure that the natural and cultural assets of the city are preserved for future generations.

The emphasis on sustainability aligns with global travel trends that increasingly prioritize eco-conscious and responsible travel. Ho Chi Minh City aims to position itself as a destination that is not only rich in culture and history but also committed to making a positive environmental impact.

Growing Ho Chi Minh City’s Appeal to European and UK Tourists

With European markets and the UK being key sources of inbound tourism, Ho Chi Minh City is placing special emphasis on attracting British and European tourists. The tourism department is working to create tailored travel packages and experiences that appeal to the interests of these visitors, such as wellness tourism, cultural tours, and nature-based itineraries.

As part of this effort, the city is leveraging its unique cultural heritage and modern infrastructure to offer European and UK visitors an authentic yet comfortable travel experience. By working closely with international travel agents and showcasing Ho Chi Minh City’s highlights, the city aims to increase its share of European tourism.

Looking Ahead: The Future of Ho Chi Minh City’s Tourism Industry

The participation of Ho Chi Minh City at WTM London 2025 represents just the beginning of an exciting new chapter in the city’s tourism journey. With continued investments in tourism infrastructure, increased international partnerships, and a focus on sustainability, Ho Chi Minh City is well-positioned to become one of Asia’s leading destinations in the coming years.

As the tourism industry continues to recover and evolve, Ho Chi Minh City is aligning itself with the latest trends in global travel, ensuring that it remains a top choice for international tourists. With an exciting line-up of upcoming events, including ITE HCMC 2026, the city is set to showcase its unique offerings and increase its visibility on the global tourism map.

A New Era for Ho Chi Minh City’s Tourism

Ho Chi Minh City’s participation in WTM London 2025 reflects its growing ambition to become a global leader in tourism. Through strategic partnerships, a focus on sustainability, and the promotion of unique cultural experiences, the city is ready to welcome more international visitors, particularly from Europe and the UK. As the city continues to evolve and develop its tourism offerings, Ho Chi Minh City promises to remain a dynamic and attractive destination for travelers around the world.